Smart CEOs hire StoryLede™ as their Fractional CMO Agency to craft compelling stories and leap into thought leadership
How We Get Clients Results
Paul, a workforce development expert and seasoned business owner, felt discouraged after hiring two different marketing consultants that didn’t deliver. He recognized that he needed a fractional CMO agency like StoryLede™ to elevate his messaging and presentations.
He called us for messaging and presentation help after receiving multiple speaking engagement requests and while looking to land a major RFP.
What I saw was an unstructured story that hid their golden nuggets (the most attractive pieces of the story), poor visibility online and lack of story alignment across multiple channels.
Chrsti had been operating a very successful healthcare business for years.
When we met, she was looking to expand her personal brand outside of her inner network to land fortune 100 companies for both her current and new leadership offer.
No one seemed to know her personal brand or story of resilience, mostly because she had not cultivated intentional visibility or a marketing strategy around it.
Before speaking with us, Kym Insana, the founder of AlwaysOn Digital, a fast-growing digital marketing company, had initially planned on handling her marketing internally.
But her company was growing at warp speed.
The reality was they were so focused on landing new business and servicing those customers that marketing for themselves ended up on the back burner.
After realizing that the ball kept getting dropped, it also became clear that their inconsistent messaging was not the only challenge – they were also speaking in different ‘brand voices’ that were not aligned and needed the expertise of a fractional CMO agency.
Kym admits their audience noticed this gap (and called them out on it, too).
It’s Time To Extract Your StoryLede™
Within 8 weeks of bringing my messaging skills to his team, Paul won the RFP which would prove to be the largest in their company history.
This encouraged him to focus on his storylede – with revamped website messaging and a strategic LinkedIn marketing plan – that led to speaking and client deals. You can check out his brand new website here: thejpigroup.com
Working with her unique story, Christi has leveraged messaging and branded marketing materials to attract and engage with a fortune 100 company.
She also landed a speaking engagement that was led by a billion dollar company. After embracing consistent visibility, she’s learned the power of personal branding and how it works in alignment with her company’s business objectives.
Kym landed a nearly six-figure engagement with a prospect she reached out to three years ago – whom she had given up on pursuing. But that prospect, along with others from her past, started following and engaging with her on LinkedIn.
This new visibility – which kept her on top of mind – also led a former client to refer Kym for a high level digital advertising proposal. But the thing Kym was most surprised by? Skyrocketing confidence!
She’s greatly improved her own storytelling and video capabilities to be more clear and relatable – without the old nerves getting in her way.
I couldn’t even imagine pulling together content like this. You need somebody, sometimes, who says, ‘I’ve got you here. I’ve got your back.’ And I think that’s exactly what this provided for us was the structure and the environment to make sure this happened. You made it so easy for us to have that story told to our audience.”
All of that can happen for you, too.
“Your life will change, your confidence will change, she will let you know… your story is powerful.. she will be able to connect it with whatever role, whatever profession, and she’ll help you get the crowd or C-suite engaged.”
JASON FLOWERS, EXECUTIVE DIRECTOR OF OMICELO CARES
“I didn’t know how to pull in the pieces of my story from a compelling place that was going to lead to a profitable authentic speech.
The value that she brings will help you strengthen your voice online and offline… her ability to uncover layers of your story is absolutely powerful and will transcend the way you look at your story when you’re sharing with your audience. I highly recommend working with her any chance you get.”
MALORIE NICOLE, FOUNDER OF ABUNDANTLY CLEAR
“I’ve been able to better communicate with partners and funders to a point where they’re understanding the work that I’m trying to do. It’s a much more digestible model.
My branded materials are easily understandable, and that’s helped overall in my ability to get more partners lined up, more supporters and building a bigger network of people who understand what I’m trying to accomplish.“
JASON TIGANO, CEO OF RESPONSIVE COMMUNITY PARTNERS
“You helped me dig up and show some jewels that I didn’t even realize the connection to. You helped me find the connection in my story.
I would dabble, speak at retreats, workshops… but never really had a story crafted. When we connected, I was at ground zero. You helped me first work on me so I could clearly identify what were the messages, the main points… so you really gave me opportunities to dive deeper than I had been. You also helped me gain the confidence and the strategy to increase my revenue within months.”
DIONNA ROJAS, FOUNDER OF TREASUREYOU COACHING
“To find that golden thread — what has been a recurring theme in my life that would help me to put my message together? Those things have been super helpful for me.
I think the big part is to recognize that the things that I take for granted because I know them, and I experience them, and they seem kind of run of the mill to me, are actually things that can help somebody else.”
JANET CLARK, FREEDOM SHIFT CEO