StoryLede™ Is Your Go-To
Fractional Marketing Agency
What StoryLede™ We Can Do For You
StoryLede® is a fractional communications and marketing agency that helps organizations communicate clearly, consistently, and effectively with the audiences that matter most. At the center of our work is a story-focused approach—we uncover the people, purpose, impact, and expertise behind an organization and use those stories to make complex messages more compelling and easier to understand.
Our journalism-trained team combines strategic communications expertise with done-for-you execution, supporting both ongoing communications and high-priority initiatives. From communications strategy and media outreach to executive messaging, digital content, websites, video, and stakeholder communications, we help organizations deliver a cohesive message across multiple platforms. The result is stronger communication that builds trust, increases visibility, and helps move organizational priorities forward.
Let our fractional communications and marketing team handle the heavy lifting — without the complexity or 5x the cost of building an in-house team.
Strategic Communications & Marketing, Powered by Story
StoryLede® helps organizations turn complex ideas, initiatives and expertise into clear, compelling communications that build trust, strengthen visibility and move audiences to action.
HERE’S HOW WE CAN SUPPORT YOUR ORGANIZATION:
Strategy & Brand Positioning
- Fractional Communications & Marketing Support
- Fractional CMO Services
- Strategic Marketing & Communications Planning
- Brand Strategy, Positioning & Messaging
- Story-Based Marketing Strategy
- Target Audience & Client Avatar Development
- Campaign & Content Strategy
- Inclusive Content Strategy
Media Relations & Visibility
- Media Relations Strategy
- Targeted Media Outreach & Pitching
- Media List Development
- Story & News Angle Development
- Media Pitch Writing
- Podcast Outreach & Guest Booking
- Executive & Expert Positioning
- Media & Interview Preparation
Thought Leadership & Content
- Executive Thought Leadership Strategy
- LinkedIn Strategy & Profile Optimization
- Executive & Organizational Ghostwriting
- Social Media Content & Management
- Thought Leadership Articles & Blogs
- Email Marketing & Newsletters
- Client Case Studies & Success Stories
- Copywriting, Editing & Proofreading
Website, Brand & Creative
- Website Strategy, Design & Development
- Website Messaging & Copywriting
- Website Audits & Revamps
- SEO-Informed Website Messaging
- Branding & Graphic Design
- Marketing Collateral & One-Pagers
- Capabilities Statements
- Presentation Deck Copy & Design
Video & Multimedia
- Video Strategy & Production
- Branded Storytelling Videos
- Executive & Social Video Content
- Professional Brand Photography
- Brand Photo Shoot Strategy & Production
- Multimedia Visibility Strategy
- On-Camera Training
Executive & Business Communications
- Executive Messaging & Communications
- Pitch & Presentation Coaching
- Speaking & Presentation Preparation
- RFP Writing
- Business Development Messaging
- Partnership & Corporate Communications
“This is what we were missing in our business… We needed to tell our story and our message in the right way.”
KYM INSANA
Founder of AlwaysOn Digital (Named Inc. 5000 Fastest Growing Companies 2022)
Pick the best plan for your business
| ANCHOR YOUR LEDE PACKAGE ™ |
AMPLIFY YOUR ASSETS PACKAGE ™ |
BROADCAST YOUR INFLUENCE PACKAGE ™ |
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| Done-For-You Story-Focused Content: LinkedIn content writing, 3 posts per week with branded video and graphics (all production included). Soar in thought leadership with compelling themes that align with your brand and business goals |  |
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| Custom LinkedIn Monthly Content Calendars | |
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| Revamped LinkedIn Profile | |
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| 1:1 Professional Copywriter Assigned To You: Imagine a pro writer at your fingertips | |
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| Website Audit | |
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| Establish a Custom Client Avatar: Identify key messaging and language that connects with your ideal customer and properly aligns storylines | |
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| Podcast Guesting: Get Booked! | |
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Instagram Content | |
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Social Media Management | |
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Story-Focused Written Case Studies: Extraction and story development designed to highlight the significant impact of your work | |
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| Marketing Assets Custom Produced, such as, thought leadership blog articles, capabilities statements, presentation decks, graphics, onepage marketing assets (messaging and design included) | |
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| Professional branded photo shoot with photographer (Done For You) | |
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| Deep Dive 1:1 Interviews with up to three of your Top Leadership positions, specifically to help tap into the core company story and messaging strategy | |
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| Branded Storytelling Video: High Quality Video Shoot | |
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| Revamp or Overhaul Your Website Goodbye outdated websites, hello rich and engaging sites that speak to your target audience | |
| STORYLEDE ™ FLEX PACKAGE |
Do you want to mix and match some of
the above? Or maybe you have other ideas you’re brainstorming? |
Then let’s talk. Schedule a call today. |
It’s Time To Extract Your StoryLede™
Imagine…
Strategic StoryLede™
Marketing
Your strategic story-based marketing helps you expand, connect and build influence beyond your inner network so you can attract a wider pool and BE SEEN by ideal prospects
Revenue-generating
Visibility
You feel more confident in your message and ability to exert thought leadership. This opens you to totally new audiences, partnerships and paid collaborations.
Positioning
Presentation Prep
Your core message is now aligned on online platforms and offline (speaking engagements, RFPs) -- in a digestible, compelling and polished manner. This leads to a new flow of speaking opportunities seeking you out
Our social media consulting clients love the icing on top that we provide them:
Done-for-you strategic marketing creation and posting
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Custom Branding Photo Shoot
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1:1 Coaching to help guide you on best practices so you can skip past roadblocks and headaches
All of that can happen for you, too.
“Your life will change, your confidence will change, she will let you know… your story is powerful.. she will be able to connect it with whatever role, whatever profession, and she’ll help you get the crowd or C-suite engaged.”
JASON FLOWERS, EXECUTIVE DIRECTOR OF OMICELO CARES
“I didn’t know how to pull in the pieces of my story from a compelling place that was going to lead to a profitable authentic speech.
The value that she brings will help you strengthen your voice online and offline… her ability to uncover layers of your story is absolutely powerful and will transcend the way you look at your story when you’re sharing with your audience. I highly recommend working with her any chance you get.”
MALORIE NICOLE, Founder of Abundantly Clear
“I’ve been able to better communicate with partners and funders to a point where they’re understanding the work that I’m trying to do. It’s a much more digestible model.
My branded materials are easily understandable, and that’s helped overall in my ability to get more partners lined up, more supporters and building a bigger network of people who understand what I’m trying to accomplish.“
JASON TIGANO, CEO of Responsive Community Partners
Proud to be certified by these prestigious organizations
Examples of Websites
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